The Fractional Executive Launchpad
Welcome to The Fractional Executive Launchpad
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1. Fractional working and you
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- My fractional story and system (7:26)
- What is fractional working? (5:48)
- The macro-trends behind fractional growth (5:17)
- Why hire fractionally? (4:45)
- Why work fractionally? (2:11)
- The five big fractional mistakes (2:29)
- Assignment 1: Your limiting beliefs (4:18)
- Assignment 2: Your goals and motivations (3:28)
2. Earning enough - your fractional executive business model
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3: Defining your fractional ideal fractional client profile (IFCP)
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4: Developing your fractional value proposition (FVP)
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5: Building your fractional executive brand
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- The fractional executive brand unpacked (2:50)
- How new fractional executives struggle with branding (3:56)
- Building your fractional LinkedIn profile (7:46)
- Defining your fractional content pillars (3:55)
- Building your fractional content calendar (10:40)
- Common questions I get asked about fractional branding (10:18)
- Assignment 6: Getting started with your fractional brand (4:32)
6: Creating a pipeline of fractional work
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- Introducing sales concepts and terminology (5:47)
- The fractional network model (5:59)
- Growing your network as a fractional sales tool (10:28)
- Converting your network into a pipeline of opportunities (11:38)
- The discovery process (13:23)
- The qualification process (7:15)
- The proposal process (0:53)
- The closing process (9:55)
- The big pipeline challenges (5:12)
- Assignment 7: Your fractional pipeline first steps (2:41)
7: The successful fractional executive proposal
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8: Delivering client value as a fractional executive
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9: Your tech stack for efficient fractional working
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10: Creating your fractional executive transition roadmap
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Downloadable resources
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