Client value for fractional executives is much more than simply completing tasks or providing expertise on a part-time basis. 

Client value is about delivering transformational outcomes that your client couldn't achieve without you - and as a fractional you do this within a compressed timeframe and therefore at a fraction of the cost of a full-time hire. 

True fractional value means solving the specific problems that are keeping your client awake at night - whether that's operational chaos sucking their time, revenue growth that's stalled, or leadership gaps that are limiting growth. 

You're not just bringing skills; you're bringing a proven methodology, external perspective, and the ability to implement sustainable change quickly.

The key difference between fractional value and traditional consulting is ownership and integration. 

As a fractional executive, you become part of their team, embedded in their operations, and accountable for real business outcomes. Your value is measured not by the quality of your recommendations, but by the measurable improvements you create. You're bridging the gap between strategy and execution, bringing both the experience to know what needs to be done and the authority to ensure it actually gets implemented.

Fractional value creates a multiplier effect that extends beyond your direct engagement. 

When you build sustainable systems, develop internal capabilities and transfer knowledge effectively, your impact continues long after you've transitioned out of the role. 

This is what separates good fractional value from great fractional value - the client should be stronger, more capable and better positioned for future challenges because of the foundation you've built. 

This level of value creation not only ensures client satisfaction and renewals, but also generates the case studies, testimonials and referrals that become the cornerstone of your future proposals and fractional positioning in the market.

As a fractional executive you’re going to be constantly evaluated. Unlike full-time employees who might get quarterly reviews, fractional executives are being assessed continuously. Every week your client is unconsciously asking: "Is this person worth what we're paying them?" Your ability to consistently demonstrate value determines whether you get renewed and affects the quality of testimonials you get. 

One thing I’ve learnt since going fractional is that the fractional market is smaller than you think. Word travels fast - both positive and negative. One client who raves about your impact can lead to several future engagements. A client who feels a bit underwhelmed could close doors across their entire network.

If you’re a full-time executive you might get 6-12 months to show results. As a fractional, you need to demonstrate clear value within the first 30 days. This isn't necessarily about quick fixes - it's about building your credibility to your client and their team while implementing sustainable change.

Remember every client engagement is a case study for your next proposal. The results you achieve and testimonials you earn become the foundation for attracting better clients at higher rates in the future.

In my discussions with other fractional executives I’ve noticed that there’s a really wide range of rates in the market. Fractionals who consistently deliver exceptional value can command rates that are maybe 30-50% higher than those who just "do the work.". That’s why when clients can see clear ROI from your engagement, your rates are secondary to results.

In this mini-course I’m going to teach you how to create your own fractional value framework (FVF) that enables you to confidently explain how to your prospective clients how you’re going to deliver value. And then once you’re working in your first assignment, you’ll use it as the plan for the way you work to ensure a successful first gig.