Welcome to The Fractional Executive Launchpad
1. Fractional working and you
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My fractional story and system (7:26)
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What is fractional working? (5:48)
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The macro-trends behind fractional growth (5:17)
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Why hire fractionally? (4:45)
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Why work fractionally? (2:11)
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The five big fractional mistakes (2:29)
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Assignment 1: Your limiting beliefs (4:18)
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Assignment 2: Your goals and motivations (3:28)
2. Earning enough - your fractional executive business model
3: Defining your fractional ideal fractional client profile (IFCP)
4: Developing your fractional value proposition (FVP)
5: Building your fractional executive brand
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The fractional executive brand unpacked (2:50)
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How new fractional executives struggle with branding (3:56)
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Building your fractional LinkedIn profile (7:46)
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Defining your fractional content pillars (3:55)
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Building your fractional content calendar (10:40)
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Common questions I get asked about fractional branding (10:18)
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Assignment 6: Getting started with your fractional brand (4:32)
6: Creating a pipeline of fractional work
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Introducing sales concepts and terminology (5:47)
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The fractional network model (5:59)
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Growing your network as a fractional sales tool (10:28)
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Converting your network into a pipeline of opportunities (11:38)
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The discovery process (13:23)
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The qualification process (7:15)
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The proposal process (0:53)
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The closing process (9:55)
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The big pipeline challenges (5:12)
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Assignment 7: Your fractional pipeline first steps (2:41)
7: The successful fractional executive proposal
8: Delivering client value as a fractional executive
9: Your tech stack for efficient fractional working
10: Creating your fractional executive transition roadmap
Downloadable resources
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