Assignment 9: Creating your own fractional value framework (FVF)

Your assignment now is to develop your own unique fractional value framework - the structured methodology that you'll use to deliver client value and differentiate yourself in the fractional exec market.


Remember your FVF serves two critical purposes:

1. Sales tool: Helps prospective clients understand exactly how you'll deliver results

2. Delivery roadmap: Provides you with a proven structure for successful engagements


I want you to create a comprehensive FVF document (3-5 pages) that includes all six non-negotiable elements, customised for your specific expertise and ideal fractional client profile.


Step 1: Framework overview 

Write a brief introduction to your FVF that includes:

- A compelling name for your framework (eg "The Revenue Acceleration System" for fractional CMOs) 

- A summary of your fractional value proposition 

- How your framework addresses the specific challenges your ideal clients face

- Why your corporate background uniquely qualifies you to deliver this framework


Step 2: The six elements 


Use the six elements we’re learnt about in this mini-course to put together your own framework. Remember to draw on your experience and case studies from your executive career. You might need to think about them in a different way or apply the learnings more generically than you have before. 


Element 1: Your structured diagnostic process

- Timeline: How long will your diagnostic take? (typically 2-4 weeks)

- Stakeholder approach: Who will you interview and how many people?

- Data analysis: What systems/metrics will you usually review?

- Tools/templates: What techniques will you use to identify root causes?

- Deliverables: What will the client receive at the end of your diagnostic?

- Corporate experience: How does your executive background inform your diagnostic approach?


Element 2: Quick wins

- Criteria: What makes something a "quick win" in your functional area?

- Examples: Provide 3-4 specific examples of quick wins you could implement based on your corporate experience

- Timeline: How quickly can you typically deliver these wins?

- Measurement: How will you track and communicate the impact?


Element 3: Operating rhythm

- Meeting cadence: What regular touchpoints will you establish?

- Communication protocols: How will you keep stakeholders informed?

- Agendas: What will you cover in each type of meeting?

- Escalation: How will you handle roadblocks or decisions?

- Stakeholder management: How will you manage different personalities and priorities based on your executive experience?


Element 4: Showing impact

- Metrics framework What quantitative measures will you track?

- Qualitative indicators: How will you capture "soft" improvements?

- Reporting: How often and in what format will you report progress?

- ROI: How will you show return on investment?

- Success stories: How will you document your wins for future case studies?


Element 5: Sustaining change

- Documentation strategy: How will you capture and transfer knowledge?

- Internal champions: How will you identify and develop internal capabilities?

- Systems building: What types of processes/systems will you typically create?

- Accountability mechanisms: How will you ensure changes stick after you leave?

- Corporate insight: What have you learned about sustainable change from your executive roles?


Element 6: Transition

- Handover process: How will you transfer responsibilities?

- Timeline approach: How will you structure the transition?

- Knowledge transfer: What documentation will you leave behind?

- Future value positioning: How might your role evolve with the client?

- Testimonials and referrals: How will you secure references for future prospects?


Step 3: Differentiation 

Explain what makes your FVF unique:

- How does it differ from generic approaches?

- What specific corporate experiences/insights does it incorporate?

- Why would a client choose your approach over someone else’s? 

- How does it address the seven common mistakes in this mini-course?


Things to consider


Your fractional value framework is going to be judged by your clients on whether it shows you're able to succeed as a fractional executive.


Your framework needs to cover all six elements properly, with enough detail that a potential client can see exactly how you'd work with them. Vague descriptions won't work - you need real examples and clear steps that show you've thought through how fractional work actually happens.


The best frameworks clearly show how your experience as a corporate executive shapes how you'll work as a fractional. Don't just list what you've done before - explain how the lessons you've learned and the methods you've developed will help you deliver results for fractional clients. While you might see your lack of fractional experience as a disadvantage, your corporate background and experience is an asset that can help counter your lack of fractional experience - so make that obvious.


Your framework must focus on what clients actually need, not just what you're good at. Remember to cross-check against your learnings from the IFCP work and your fractional value proposition. Your FVF should show how you tackle the real problems your ideal clients face and make it clear why they'd choose your approach over someone else's.


Make sure your framework is realistic and well-presented. It can help you be confident in how you’ll actually deliver what you're promising. Presenting it in a clear, organised way will make clients feel confident about hiring you.


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