Introduction from Simon - your course instructor | Going Fractional

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The Fractional Executive Launchpad

Welcome to The Fractional Executive Launchpad

Introduction from Simon - your course instructor (6:39)

1. Fractional working and you

My fractional story and system (7:26)
What is fractional working? (5:48)
Why work fractionally? (2:09)
The five big fractional mistakes (2:58)
Assignment 1: Your limiting beliefs (3:09)
Assignment 2: Your goals and motivations (3:09)

2. Earning enough - your fractional executive business model

Why you need to think about the financials
The four big financial mistakes to avoid
Working out your financials - part 1
Working out your financials - part 2
Assignment 3: Creating your fractional executive business model

4: Developing your fractional value proposition (FVP)

Introducing the fractional value proposition (FVP)
Examples of fractional value propositions
Where fractional value propositions can go wrong
How to create your fractional value proposition
Assignment 5: Creating your first fractional value proposition
Fractional value proposition FAQs

5: Building your fractional executive brand

The fractional executive brand unpacked
How new fractional executives struggle with branding
Building your fractional LinkedIn profile
Defining your fractional content archetypes
Building your fractional content engine
The questions I get asked about fractional branding
Assignment 6: Getting started with your fractional brand

6: Creating a pipeline of fractional work

How a fractional pipeline works in practice
The fractional network pipeline model
Mapping your existing network
Growing your network
Converting network into pipeline
Spotting and shaping fractional opportunities
The big pipeline challenges
Assignment 7: Your fractional pipeline first steps

7: Delivering client value as a fractional executive

Why client value is important
Where new fractionals struggle with client value
Developing your unique fractional value framework
Fractional value framework questions answered
Assignment 8: Creating your own fractional value framework (FVF)

8: The successful fractional executive proposal

The client context for your proposal
Discovering the problem and its cost
The fractional proposal structure
Assignment 9: Producing your fractional proposal template

9: Your tech stack for efficient fractional working

Developing your fractional tech stack
Client relationship management
Project and task management
Knowledge management
Finance and operations
Communication and collaboration
My integrated tech stack
Managing tech costs
Assignment 10: Implement your v1 fractional tech stack

10: Creating your fractional executive transition roadmap

Why you need a roadmap
Common roadmap questions
Phase 1: Foundation setting (months -6 to -3 before resignation)
Phase 2: Brand building (months -3 to -1)
Phase 3: Pipeline building (months -1 to 0)
Phase 4: Launch phase (months 0 to 3)
Assignment 11: Your transition roadmap

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Introduction from Simon - your course instructor

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